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Are you collapsing online? How to navigate context collapse for professional success

Are you collapsing online? How to navigate context collapse for professional success

by carriesteppgraves | Oct 17, 2018 | communications, digital media, graduate degree

Today is Wednesday, October 17, and we are here today on this COM 655 podcast to talk about navigating context collapse in the professional world and how doing so is essential to professional success. For resources related to this podcast and its subject matter, see...
It’s Complicated: the Social Lives of Networked Teens

It’s Complicated: the Social Lives of Networked Teens

by carriesteppgraves | Sep 16, 2018 | communications, digital media, graduate degree

by danah boyd a book review An often overheard comment in conversations about parenting or among those who ponder the state of the world is that social media is bad and dangerous. What is so often missing in subjective articles, news stories and other avenues of pop...
Top Ten Best Practices for Communicating Organizational Identity and Brand

Top Ten Best Practices for Communicating Organizational Identity and Brand

by carriesteppgraves | Jun 3, 2018 | communications, digital media, graduate degree, organizational management, Uncategorized

You need some new athletic shoes, what kind are you dying to get? You’re traveling for work, in a hurry, and need to eat? What’s the national fast food chain you’ll be relieved to see in the airport? I love fizzy drinks, but the only soda I ever really want is Coke....
Wish me luck!

Wish me luck!

by carriesteppgraves | Feb 20, 2018 | communications, digital media, graduate degree, organizational management, Uncategorized

Applying Goffman to the VW Diesel Crisis of 2015 In preparing the below presentation, Applying Goffman to the VW Diesel Crisis of 2015, I learned that Volkswagen was reluctant to admit their failing at first. Once they did, things got better. What I realized was that...
A tradition worth fighting for

A tradition worth fighting for

by carriesteppgraves | Feb 5, 2018 | communications, digital media, graduate degree, organizational management

A tradition worth fighting for: applying a consensus-oriented public relations approach to the New Coke incident of 1985. In the case of post-crisis New Coke, Coca-Cola demonstrated its intention to right its strategic communication error – taking away the...
Employees first, customers second

Employees first, customers second

by carriesteppgraves | Jan 21, 2018 | communications, digital media, graduate degree, organizational management

A case of divine reversal? Turning the world of management upside-down. Employees first, customers second. For anyone coming from a retail background such a phrase is a difficult one to swallow. Particularly for a local business, how could one imagine not doing...
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