You need some new athletic shoes, what kind are you dying to get? You’re traveling for work, in a hurry, and need to eat? What’s the national fast food chain you’ll be relieved to see in the airport? I love fizzy drinks, but the only soda I ever really want is Coke. I’m in the… Continue reading Top Ten Best Practices for Communicating Organizational Identity and Brand
Applying Goffman to the VW Diesel Crisis of 2015 In preparing the below presentation, Applying Goffman to the VW Diesel Crisis of 2015, I learned that Volkswagen was reluctant to admit their failing at first. Once they did, things got better. What I realized was that if the company would have benefitted from having a… Continue reading Wish me luck!
A tradition worth fighting for: applying a consensus-oriented public relations approach to the New Coke incident of 1985. In the case of post-crisis New Coke, Coca-Cola demonstrated its intention to right its strategic communication error - taking away the people’s Coke and replacing with a new product. When the public protested, they took a consensus-oriented… Continue reading A tradition worth fighting for
A case of divine reversal? Turning the world of management upside-down. Employees first, customers second. For anyone coming from a retail background such a phrase is a difficult one to swallow. Particularly for a local business, how could one imagine not doing everything possible to keep customers happy, ensuring every possible penny would come one’s way?… Continue reading Employees first, customers second
Are you looking for ways to make your business relevant and effective? Are traditional business models and workplace protocol weighing you and your employees down? I can help. Let's work together to set goals for your business that express your creativity, give you a competitive edge and build a systems environment. Your company will become… Continue reading Creative monastery in the business world
Although the Human Resources organizational management movement didn't exist in the Middle Ages, I like to think that the seeds of it were alive in some ways in monastic life - everyone motivated to work toward a common goal, the bringing of the Kingdom of God to earth; everyone cared for, nurtured in community, and… Continue reading HR in the monastery
Today's American organizational landscape is arguable still very much a top-down model. From large corporations, to factories, to government structure and hierarchical churches, the pyramid-like shape of the bishop's mitre first the classical management style of many organizations. Although the entrepreneurialism of the 21st century allows many to be self-employed, self-employment today often falls under… Continue reading The bishop’s mitre