Applying Goffman to the VW Diesel Crisis of 2015 In preparing the below presentation, Applying Goffman to the VW Diesel Crisis of 2015, I learned that Volkswagen was reluctant to admit their failing at first. Once they did, things got better. What I realized was that if the company would have benefitted from having a… Continue reading Wish me luck!
A tradition worth fighting for: applying a consensus-oriented public relations approach to the New Coke incident of 1985. In the case of post-crisis New Coke, Coca-Cola demonstrated its intention to right its strategic communication error - taking away the people’s Coke and replacing with a new product. When the public protested, they took a consensus-oriented… Continue reading A tradition worth fighting for