communications, digital media, organizational management, Uncategorized

Wish me luck!

Applying Goffman to the VW Diesel Crisis of 2015 In preparing the below presentation, Applying Goffman to the VW Diesel Crisis of 2015, I learned that Volkswagen was reluctant to admit their failing at first. Once they did, things got better. What I realized was that if the company would have benefitted from having a… Continue reading Wish me luck!

communications, digital media, organizational management

A tradition worth fighting for

A tradition worth fighting for: applying a consensus-oriented public relations approach to the New Coke incident of 1985. In the case of post-crisis New Coke, Coca-Cola demonstrated its intention to right its strategic communication error - taking away the people‚Äôs Coke and replacing with a new product. When the public protested, they took a consensus-oriented… Continue reading A tradition worth fighting for