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A tradition worth fighting for

A tradition worth fighting for: applying a consensus-oriented public relations approach to the New Coke incident of 1985. In the case of post-crisis New Coke, Coca-Cola demonstrated its intention to right its strategic communication error - taking away the people‚Äôs Coke and replacing with a new product. When the public protested, they took a consensus-oriented… Continue reading A tradition worth fighting for